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Bringing LinkedIn’s 2026 B2B Trends to Life

Working with the B2B Institute at LinkedIn is always a highlight. For their newest 2026 B2B trends, they needed a fresh set of marketing assets. We didn’t have the budget for a traditional live production this time around, so instead, we took LinkedIn’s 2D brand guidelines and brought them to life. Our team included Dean [click to read more]

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Directing a pilot for Rad AI

I recently wrote and directed a pilot for Rad AI, a San Francisco startup using AI to make radiologists’ lives easier. Here’s the final cut: The brief took inspiration from the classic “Mac vs. PC” ads, so we staged a showdown between Rad AI Reporting (Chris Morrell), the modern upgrade, and Legacy Reporting (John Clarke), [click to read more]

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Drawn Together at Emeryville Film Festival

Drawn Together premiered at the Emeryville Film Festival to a sold-out crowd on March 21, 2026. It was my first time seeing the film on a big screen which brings its own flutter of butterflies. The film screened as part of a block of local shorts, and I have to say, the Bay Area film community [click to read more]

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Learning to Produce Fashion Videos With Three Bird Nest

I’ve never made videos for a fashion brand before, so I was excited to dive in when Sacred Lens Films asked me to help produce a Fall 2025 campaign for Three Bird Nest. Here’s one of the final videos: The brief was detailed: create a series of videos for social, filmed in tandem with a [click to read more]

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Serendipity in Mumbai: The Art That Found Us

Preface The following blog post is about the painting you see above which my wife and I commissioned and bought in Mumbai, India. This painting caused quite a stir in our family. Here’s the story.  Chapter 1 – Becoming Adults In 2014, a lot changed for us—we bought a house, welcomed our daughter, and soon [click to read more]

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Behind the LinkedIn CTV Ad: A Two-Day Shoot

Our team created the following spot for our LinkedIn Ads team, which I wrote and directed. The product was announced, accompanied by this video, at the 2024 Cannes Lions International Festival. The LinkedIn Ads Team tasked us with marketing their newest product, LinkedIn Connected TV, which allows B2B advertisers to leverage LinkedIn’s audience for testing [click to read more]

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SAS’s Brand Journey with LinkedIn’s B2B Institute

One of my favorite teams at LinkedIn, the B2B Institute, tasked us with an exciting project: create a video series which inspires B2B marketers to invest in brand advertising. Our objective was to showcase LinkedIn’s success stories and position the B2B Institute as the ideal partner for their branding initiatives. Our first feature focused on [click to read more]

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Product Snacks

Earlier this year, our production team got to partner with our LinkedIn Marketing Solutions Team (LMS) to produce our annual I Heart ABM show. This live show gives viewers insight into the latest economic trends and arms them with the tools and framework to run a successful Account Based Marketing (ABM) strategy to drive growth.  [click to read more]

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It’s a-me, Mario!

My son and I made the following video. Here’s how it all came together. I was re-organizing our garage a few weeks ago and came across my old box of childhood memorabilia. I pulled two binders full of my baseball cards and my 1992 Marvel Universe Series 3 card set.  Firstly, as a kid, I [click to read more]

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Now What? 

Preface: Last month, in August, we were invited to screen our previous short Almost Us at a pop up event in Los Angeles called The Great Film Club. This new community of filmmakers showcases short films every month, so it was a great opportunity to watch our finished film for the first time on a [click to read more]