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SAS’s Brand Journey with LinkedIn’s B2B Institute

One of my favorite teams at LinkedIn, the B2B Institute, tasked us with an exciting project: create a video series which inspires B2B marketers to invest in brand advertising. Our objective was to showcase LinkedIn’s success stories and position the B2B Institute as the ideal partner for their branding initiatives. Our first feature focused on SAS, a leader in analytics leveraging advanced AI and data […]

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Storyboarding – bringing people into my vision

Bringing people into your creative vision is hard. How do you do that? Well, you can wave your arms around like I’m doing in the pic above. But that only works if you’re JLO’s dance choreographer. For me, as a Writer and Director at LinkedIn, this happens through many phases of pre-production like: briefing, scripting, location scouting, and more. But for this post, I’m going to […]

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