Working with the B2B Institute at LinkedIn is always a highlight. For their newest 2026 B2B trends, they needed a fresh set of marketing assets. We didn’t have the budget for a traditional live production this time around, so instead, we took LinkedIn’s 2D brand guidelines and brought them to life. Our team included Dean [click to read more]
Our team created the following spot for our LinkedIn Ads team, which I wrote and directed. The product was announced, accompanied by this video, at the 2024 Cannes Lions International Festival. The LinkedIn Ads Team tasked us with marketing their newest product, LinkedIn Connected TV, which allows B2B advertisers to leverage LinkedIn’s audience for testing [click to read more]
One of my favorite teams at LinkedIn, the B2B Institute, tasked us with an exciting project: create a video series which inspires B2B marketers to invest in brand advertising. Our objective was to showcase LinkedIn’s success stories and position the B2B Institute as the ideal partner for their branding initiatives. Our first feature focused on [click to read more]
Bringing people into your creative vision is hard. How do you do that? Well, you can wave your arms around like I’m doing in the pic above. But that only works if you’re JLO’s dance choreographer. For me, as a Writer and Director at LinkedIn, this happens through many phases of pre-production like: briefing, scripting, location [click to read more]