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Behind the LinkedIn CTV Ad: A Two-Day Shoot

Our team created the following spot for our LinkedIn Ads team, which I wrote and directed. The product was announced, accompanied by this video, at the 2024 Cannes Lions International Festival. The LinkedIn Ads Team tasked us with marketing their newest product, LinkedIn Connected TV, which allows B2B advertisers to leverage LinkedIn’s audience for testing and measuring CTV ad campaigns across streaming platforms, devices, and […]

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