SAS’s Brand Journey with LinkedIn’s B2B Institute

One of my favorite teams at LinkedIn, the B2B Institute, came to us with an exciting brief: to create a video series which inspires B2B marketers to invest in brand advertising. The goal? Highlight LinkedIn’s customer success stories and show why the B2B Institute is the perfect partner for their branding journey. First up was: SAS. They’re a big deal in analytics, using cutting-edge AI […]

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