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Behind the LinkedIn CTV Ad: A Two-Day Shoot

Our team created the following spot for our LinkedIn Ads team, which I wrote and directed. The product was announced, accompanied by this video, at the 2024 Cannes Lions International Festival. The LinkedIn Ads Team tasked us with marketing their newest product, LinkedIn Connected TV, which allows B2B advertisers to leverage LinkedIn’s audience for testing and measuring CTV ad campaigns across streaming platforms, devices, and […]

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Lessons From Our Genie-Inspired Family Movie

To prevent a WWE match from breaking out between my kids, a solution has been working on creative projects together. Our latest masterpiece? A classic genie and a lamp story, reimagined. Watch it below and then read about how this was a fun family exercise, but a technical failure on my part. Let’s break this one down, shall we? Wins: My children have the attention […]

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SAS’s Brand Journey with LinkedIn’s B2B Institute

One of my favorite teams at LinkedIn, the B2B Institute, tasked us with an exciting project: create a video series which inspires B2B marketers to invest in brand advertising. Our objective was to showcase LinkedIn’s success stories and position the B2B Institute as the ideal partner for their branding initiatives. Our first feature focused on SAS, a leader in analytics leveraging advanced AI and data […]

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Product Snacks

Earlier this year, our production team got to partner with our LinkedIn Marketing Solutions Team (LMS) to produce our annual I Heart ABM show. This live show gives viewers insight into the latest economic trends and arms them with the tools and framework to run a successful Account Based Marketing (ABM) strategy to drive growth.  The show consists of multiple speakers from highly successful brands […]

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It’s a-me, Mario!

My son and I made the following video. Here’s how it all came together. I was re-organizing our garage a few weeks ago and came across my old box of childhood memorabilia. I pulled two binders full of my baseball cards and my 1992 Marvel Universe Series 3 card set.  Firstly, as a kid, I thought my Steve Avery and Mo Vaughn rookie cards would […]

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Now What? 

Preface: Last month, in August, we were invited to screen our previous short film, Life With Wifey, at a pop up event in Los Angeles called The Great Film Club. This new community of filmmakers showcases short films every month, so it was a great opportunity to watch our finished film for the first time on a big screen in front of our peers. I’m […]

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Fly me to the moon (with Ai)

Filmmakers now have access to a charcuterie board of new AI tools. You can fire up ChatGPT and there’s a writing partner immediately by your side. You can use machine learning as an Assistant Editor, and boom, you’ve automated otherwise tedious editing tasks. I mean, for a poor creative like myself, having a robot-friend can really help enhance my low budget productions. So, in our […]

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The most fun, but equally ridiculous TV ad I’ve ever directed

More than a decade ago, I had my own production company. We were a vendor for Google TV Adwords (now defunct) and got a lot of requests from a variety of businesses around the country: tech, pebble tiles, wine, jewelers, software—you name it. We were pumping out a diverse mix of short, 0:30 spots for broadcast television and having a great time.  One morning, I […]

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Behind the Beard: Short Films I’ve Made While Shaving

Yes, I was born with a weird face. But good news for you, I’m blessed with the ability to cover it up with a beard. I keep hair on my face for the following reasons: Nevertheless, there comes a time in my yearly beard journey when it just gets to be too much. It starts getting itchy, or in the way, or caught in my […]

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My pandemic filming journey and a jar of mayonnaise 

The global pandemic was a bummer. Everyone was at home, twiddling their twiddles. So in early 2021, in the middle of covid spikes, I was pacing around my living room. How could I hang out with my filmmaker friends and make a short film while avoiding the plague?  I knew the following parameters needed to be in place: The answer? A short film which takes […]

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